Manufacturers We Represent
WHAT WE DO
Why Partner With Us
If you want to grow in New England and Upstate New York, you need more than territory coverage. You need a rep firm that understands distribution and works the market consistently.
We have established relationships with key distributors and branch teams.
We create pull-through with contractor training, counter days, and field support.
We position your line strategically within a synergistic portfolio.
We stay engaged with structured follow-up, reporting, and market feedback.
You gain immediate credibility in the region, disciplined market development, and a partner focused on building long-term share, not just short-term orders.
For Our Distributor Partners
Our job is simple: help you grow the line and support your branches. We focus on:
Products your customers actually need
Practical, field-proven HVAC/R lines that make sense for your contractors and customers and fit your market.
Quick, reliable quotes
Clear pricing, fast turnaround, and follow-through so you can stay competitive and close the job.
Solid product information
Submittals, specs, application guidance, and in-branch training so your team is comfortable selling the line.
We stay involved. We call on the branches, work with your inside sales team, support counter days, and help create pull-through with contractors.
We are here to help you move product, build margin, and grow the business consistently.
Solutions That Make Sense
We are here to make your job easier. We represent practical HVAC/R lines that perform in the field and fit the application.
For Contractors
Straight answers about the product and how it works
Someone you can call who actually knows the line
Help with selection, specs, and troubleshooting
Training for you and your team
Clear direction on where to buy through our stocking distributors
For Engineers & Architects
Submittals and technical data
Product guidance during design
Support through approval and installation
From design to startup, we stay involved. Our goal is simple: give you the information, support, and access you need to move the job forward with confidence.
Welcome to Williston Sales Company
We provide market development support to our manufacturers in New England and New York. Our synergistic line card features a comprehensive range of heating, air conditioning, ventilation, and refrigeration products, ensuring we meet our customers’ diverse needs. As a professional sales organization and family business, we deeply care about our customers and are committed to delivering exceptional value.
We pride ourselves on our above-average customer service relationship coupled with a robust sales and service experience. We stay connected with our clients and ensure they receive timely and relevant information using innovative marketing and communication tools.
Our goal is to cultivate enjoyable and profitable business relationships that thrive in the dynamic HVAC/R market.
Why Choose Us?
We view the experience as a fundamental cornerstone that helps us build strong relationships within our territory, yielding significant results. We provide customized support to our manufacturers that allows them to expand their market reach within our region. Our commitment to excellence is geared towards enduring partnerships.
Expert Product Knowledge
Our in-depth understanding of products ensures that we can answer any query and solve any challenge.
Customized
Marketing
Our strategies highlight each manufacturer’s unique strengths, ensuring standout campaigns.
Comprehensive
Training
Through distributor shows, counter days, and educational classes, we provide ongoing training and sales support.
Synergistic
Product Lines
We integrate cohesive portfolios to meet diverse needs
Technological Integration
We utilize the latest technology to enhance our promotional efforts.
Client-Centric Solutions
We tailor our approach to meet the specific needs of each client, ensuring maximum effectiveness.
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